JonsBones

We aimed to create a refined and contemporary design that impeccably reflects the brand's identity, avoiding the commonplace use of bone-related visuals. The featured design on the front of the business card showcases trabeculae, the intricate lace-like structure found within spongy bone. This representation offers an insightful glimpse into the inner workings of bone, and the brand.

To elevate the design, the final product employs a raised UV finish, effectively accentuating the intricacies of the trabeculae pattern. This tactile and visual enhancement reinforces the distinctiveness of the design, resulting in a sophisticated and engaging business card that seamlessly aligns with the brand's ethos.

Role - Lead Designer
Responsibilities - Branding, Logo Development, Advertising